Zhong Guo Jing Ji Wang·2025-09-15 14:40Core Insights - Meituan is launching a series of support services called "Worry-Free Opening" to assist new restaurants in enhancing their risk resilience and promoting sustainable development in the food and beverage industry [1] Group 1: Support Services for New Restaurants - Meituan will provide free online store decoration, exclusive support for new stores, free AI management tools, and cash support to help new restaurants start and operate successfully [1] - The company has introduced a comprehensive support system for new merchants, including intelligent onboarding services, free online store decoration, and 7x16 hours of customer service to lower the operational barriers for small and medium-sized businesses [2] - Since the launch of the free decoration service, Meituan has helped over one million small and medium-sized new merchants upgrade their store images [2] Group 2: Initiatives to Boost New Merchant Confidence - Meituan has implemented six support measures for new merchants, including exclusive traffic support, promotional subsidies, a one-month interest-free cash turnover, and training camps to enhance exposure and sales during the critical first 30 days of operation [3] Group 3: Addressing Market Challenges - The ongoing subsidy war in the food delivery industry has created significant challenges for small and medium-sized merchants, who face pressure from rent, labor, and raw material costs, as well as marketing expenses [4] - The competitive landscape is skewed in favor of large chain brands due to the disproportionate allocation of subsidies, which disadvantages smaller businesses [4] Group 4: AI Tools and Operational Support - Meituan's newly launched AI management tools will be available for free to all new merchants, providing pricing references and popular activity strategies to ensure reasonable profits [5] - A new "new merchant protection period" has been established in the evaluation mechanism to mitigate the impact of initial negative reviews on new businesses [5] - Meituan plans to release a comprehensive operational guide for merchants, aimed at providing systematic guidance for the food delivery business [5]