明起，全面禁用！事关纯牛奶！

Core Viewpoint - From September 16, 2023, the production of sterilized milk in China will only be allowed to use raw milk as a raw material, prohibiting the use of reconstituted milk, which will be classified under blended milk management [1][6]. Group 1: Regulatory Changes - The new regulation prohibits the labeling of products made with reconstituted milk as "pure cow (sheep) milk" or "pure cow (sheep) milk" [1]. - The change aims to enhance the quality of milk products and align with international standards, as many countries already require sterilized milk to be made solely from raw milk [11]. Group 2: Market Impact - The new standard is expected to positively influence the market by increasing the demand for raw milk, thereby stabilizing the dairy farming sector and improving farmers' incomes [9]. - Industry experts believe that the implementation of the new standard will not significantly affect the prices of sterilized milk, as the current prices of raw milk remain low and many companies have already adapted to using raw milk [10]. Group 3: Consumer Awareness - Many consumers are unaware of the new regulation and the concept of reconstituted milk, often focusing more on brand rather than ingredient labels [5]. - The industry anticipates that the new regulation will help improve product quality and meet consumer demand for higher-quality dairy products [9].