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实地探访:西贝持健康证可入厨房参观,预制菜的未来在哪里
Di Yi Cai Jing·2025-09-15 15:13

Core Viewpoint - The ongoing conflict between Luo Yonghao and Xibei regarding the pre-prepared food industry highlights the challenges and consumer perceptions surrounding pre-prepared dishes, with Xibei facing backlash and a decline in customer traffic due to recent controversies [1][3][11]. Summary by Sections Industry Dynamics - The pre-prepared food sector is experiencing a complex landscape where consumer expectations and perceptions are not aligned with industry practices, leading to a demand for transparency in food sourcing and preparation [12][14]. - The central kitchen model is widely adopted in the restaurant industry to ensure consistency and efficiency, but it faces scrutiny from consumers who may equate central kitchen operations with pre-prepared food [13][14]. Company Responses - Xibei acknowledged a gap between its production methods and customer expectations, committing to adjust its processing techniques to enhance customer satisfaction [1][3]. - Luo Yonghao, while critical of Xibei's practices, clarified that his opposition is not to pre-prepared food itself but to the lack of transparency and high pricing associated with it [11][12]. Consumer Behavior - Recent visits to Xibei restaurants indicated a noticeable drop in customer traffic, attributed to the pre-prepared food controversy, while other restaurants like Laoxiangji reported a 10%-20% increase in customer flow during the same period [3][9]. - Consumer opinions on pre-prepared food vary, with some advocating for clear labeling and reasonable pricing, while others prefer freshly made dishes [12][13]. Market Trends - Despite the controversies, the pre-prepared food sector has shown resilience, with stock prices of related companies experiencing gains, indicating continued investor confidence [15]. - The upcoming national standards for pre-prepared food are expected to provide clarity and potentially improve consumer trust in the industry [14][15].