PayPal Expands P2P Offerings With PayPal Links

Core Insights - PayPal has launched a new peer-to-peer payment service called PayPal links, allowing users to send and receive funds via personalized, one-time links that can be shared in various communication channels [2][3][4] Company Developments - The new service enables users to create unique links after entering payment details in the PayPal app, which can be shared through texts, emails, or chat [3][4] - Each link is designed for one-time use and expires after 10 days if unclaimed, with funds being immediately accessible [4] - The service is currently available for PayPal users in the U.S., with plans for expansion into the U.K., Italy, and other markets [4] Industry Trends - Peer-to-peer payment platforms are increasingly popular, especially among younger consumers who favor quick and seamless transactions [5][6] - Research indicates that 53% of consumers aged 18-25 and 50% of those aged 26-41 use P2P apps more frequently due to economic pressures like inflation, contributing to a 27% growth in platforms like Zelle [6] - The rise of P2P payments has led to the emergence of the super app trend, with companies integrating these payment services into their offerings, as 70% of consumers, particularly higher-income individuals, show interest in using super apps [7]