新一轮“反内卷”显效 行业产品价格开始温和回升

Core Insights - The article discusses the increasing concern over "involutionary" competition in emerging industries such as photovoltaics, lithium batteries, new energy vehicles, and e-commerce platforms, prompting multiple government departments to emphasize the need for regulation to restore healthy market dynamics [2][3] - Recent economic data indicates that the Producer Price Index (PPI) has shown signs of stabilization, with a month-on-month change from a decline to flat in August, marking the first halt in decline this year [2][4] - The article highlights the detrimental effects of "involutionary" competition, which leads to low-quality, repetitive competition that does not enhance efficiency or technological advancement, ultimately harming industry profitability and hindering innovation [2][3] Industry Analysis - The "involution" phenomenon is not new, having previously affected traditional industries like steel and cement, but it has now permeated emerging sectors, particularly the new energy vehicle industry, where price wars have become prevalent [3][4] - In the new energy vehicle sector, a significant number of models have seen price reductions ranging from thousands to tens of thousands of yuan, with some reductions exceeding 30% [3] - The photovoltaic industry, recognized for its international competitive advantage, is experiencing severe price declines across all production stages due to irrational low-price competition and supply-demand mismatches [3][4] Policy and Regulatory Response - The central government has acknowledged the issue of "involutionary" competition, with recent meetings emphasizing the need for industry self-regulation and the elimination of low-price, disorderly competition [3][4] - Various government departments and industry associations are actively promoting "anti-involution" measures, aiming to shift industries from disorderly competition to high-quality development [3][4] - New regulatory frameworks are being developed to standardize market pricing behavior and prevent predatory pricing practices that disrupt normal business operations [4] Economic Impact - The recent stabilization of the PPI and improvements in supply-demand relationships in certain industries suggest that "anti-involution" policies are beginning to yield positive effects [4] - The article notes that the core Consumer Price Index (CPI) has shown an upward trend, particularly in sectors previously affected by "involution," indicating a potential recovery in consumer confidence and spending [4] - Experts suggest that while the initial effects of "anti-involution" policies are visible, the sustainability of these improvements will depend on restoring consumer confidence and stabilizing income expectations [4]