Mei Ri Jing Ji Xin Wen·2025-09-15 23:21Group 1 - Meituan's international delivery brand Keeta officially launched operations in Kuwait on September 15, 2025, marking its third entry into the Gulf region after Saudi Arabia and Qatar. The company aims to deeply integrate into the local ecosystem rather than simply replicating its business model [1] - SF Express's local delivery service "SoFast" has launched in Macau, following its entry into Hong Kong last year. The service has partnered with the largest local lifestyle service platform, "澳觅App," to enhance resource integration and optimize delivery services [2] - Xi Bei Restaurant Group issued an apology letter on September 15, announcing nine adjustment measures to be implemented by October 1, 2025. These include switching to non-GMO soybean oil for all dishes and using fresh-cut large yellow croaker for children's fish strips, reflecting the company's responsiveness to market and consumer demands [3] Group 2 - Meituan plans to use Keeta as a foothold to explore more overseas markets while deepening its presence in the Middle East [1] - The launch of "SoFast" in Macau is expected to enhance SF Express's brand influence and market share in the region [2] - Xi Bei's adjustments indicate a shift towards meeting consumer preferences and adhering to market trends, especially in the context of the ongoing competition in the prepared food sector [3]