Core Viewpoint - Digital technology is profoundly reshaping the cultural and tourism industry, with technological innovation becoming the core driver to address development pain points and stimulate consumer vitality [1] Group 1: Transformation of Tourism Consumption - Tourism consumption is shifting from "superficial sightseeing" to "deep immersion," from "single-point service" to "full-domain intelligence," and from "offline limitations" to "cross-domain interaction" [1] - New technologies such as artificial intelligence, virtual reality (VR), and ultra-high-definition are acting as "experience reconstructors," "demand activators," and "boundary expanders," injecting strong momentum into new tourism consumption [1] Group 2: Immersive Experience Reconstruction - Traditional tourism experiences are being transformed by new technologies, allowing visitors to become participants rather than mere observers, which enhances ticket sales, secondary consumption, and repeat visit rates [2] - The National Grand Theatre's "second scene" utilizes ultra-high-definition technology to break the time-space limitations of performance consumption, achieving nationwide cultural dissemination [2] - VR technology is being used to convert "one-time experiences" into "sustainable consumption," significantly lowering content adaptation and distribution costs across different venues [2] Group 3: Intelligent Service Integration - The core pain point in tourism consumption is the mismatch between service and demand, which is being addressed by intelligent service systems powered by AI and big data, enabling personalized service [4] - AI-driven products like "Starfire Companion" enhance the travel experience by providing in-depth knowledge and dynamic adjustment of explanation strategies [4] - Intelligent robots are addressing service coverage issues, with significant interaction volumes reported, indicating a high level of engagement [4] Group 4: Cross-Domain Integration - New technologies are not only optimizing existing tourism consumption scenarios but also breaking the traditional perception of tourism as merely "scenic spots," promoting deep integration with transportation, gaming, and content creation [5] - The "Star Light Train" exemplifies the integration of tourism and transportation, offering combined ticketing options that unlock new thematic travel possibilities [6] - Gaming is evolving into a comprehensive media form that enhances cultural dissemination and user engagement through interactive advertising [6] Group 5: International Expansion of Tourism Technology - The international expansion of tourism technology is pushing consumption scenarios onto the global stage, with innovations like 360-degree immersive projection technology being promoted in Southeast Asia [6] - The overall transformation of tourism consumption is characterized by becoming "more immersive, more intelligent, and more open," injecting lasting vitality into the consumer market [6]
可感知 可交互 可延伸 文旅新消费 “玩”出科技感
Zhong Guo Qing Nian Bao·2025-09-16 01:01