Core Viewpoint - The Chinese marine tourism industry has evolved into a strategic emerging industry that integrates marine economy and cultural tourism, supported by continuous policy initiatives and innovative local strategies, aiming for high-quality and sustainable development [1][6][10]. Group 1: Overview of Marine Tourism Industry - Marine tourism is centered around marine resources, fulfilling both spiritual and material needs through activities like marine sightseeing, entertainment, and vacationing, covering coastal, island, nearshore, offshore, and deep-sea areas [2][3]. - The industry has transitioned from simple coastal sightseeing to diverse new formats such as cruises, yachts, and island resorts since its inception in the 1980s [5][6]. Group 2: Development Drivers - Recent policies, including measures to boost tourism consumption and plans for domestic tourism enhancement (2023-2025), have created a comprehensive support system for marine tourism, facilitating its high-quality development [6][9]. - Local governments are implementing innovative policies and major projects to accelerate marine tourism development, such as Shandong's four major projects and Hainan's free trade port initiatives [6][7]. Group 3: Industry Chain - The marine tourism industry chain consists of tightly linked upstream resource development, midstream product innovation, and downstream market expansion, forming a complete closed loop [7][9]. Group 4: Current Industry Status - The marine tourism sector achieved a value-added of 1.6135 trillion yuan in 2024, marking a 9.2% increase, and accounted for 36.9% of the marine GDP, reinforcing its dominant position [10][11]. - Hainan province has emerged as a key area, receiving 97.21 million tourists in 2024, a growth of 8%, with total tourist spending exceeding 200 billion yuan [11][12]. Group 5: Future Trends - The marine tourism industry is expected to evolve towards high-quality, diversified, and international development, with a focus on immersive experiences and integration with culture, sports, wellness, and technology [13][14]. - Sustainability will be driven by ecological protection and digital transformation, with an emphasis on low-carbon operations and smart management [14][15]. - The market will expand with new opportunities in low-altitude tourism and deep-sea exploration, enhancing China's global competitiveness in marine tourism [15].
趋势研判！2025年中国海洋旅游行业政策、产业链图谱、发展现状、区域市场及未来前景分析：海洋旅游规模加速扩张，多元融合前景可期[图]
Chan Ye Xin Xi Wang·2025-09-16 01:05