Chan Ye Xin Xi Wang·2025-09-16 01:12Industry Overview - The smart projector industry integrates smart systems, wireless connectivity, and multimedia functions, enabling large-screen images for various scenarios such as home entertainment and mobile office [1][2] - Recent national strategies like "Made in China 2025" provide institutional support for innovation and market application in the industry [1][4] - The industry faces challenges such as weak domestic demand and changes in overseas growth, leading to a projected increase in sales volume but a decrease in revenue in 2024 [1][7] Market Dynamics - The smart projector market is expected to see a sales volume of 6.042 million units in 2024, a year-on-year increase of 3.0%, while revenue is projected to decline by 3.5% to 10.01 billion yuan [7][8] - The market is characterized by a "K-shaped differentiation" where the low-end market expands through cost-effectiveness, while the high-end market relies on technological premiums [1][8] - In the first half of 2025, the market is anticipated to continue contracting, with sales volume dropping by 3.9% to 2.778 million units and revenue decreasing by 2.9% to 4.68 billion yuan [7][8] Competitive Landscape - The competitive landscape is described as "one strong, many strong, and cross-industry chaos," with leading companies transitioning towards a "technology + ecosystem" model [1][11] - XGIMI (极米科技) leads the market with a 17.8% sales share and a 32% revenue share as of June 2025, driven by technological innovation and ecosystem integration [11][12] - Other brands like JMGO (坚果), Dangbei (当贝), and Xiaomi (小米) focus on mid-range and niche markets through competitive pricing and innovative applications [11][12] Technological Trends - The market is witnessing a stable pattern among three main technologies: DLP, 1LCD, and 3LCD, with DLP holding a 30.8% online market share [10][11] - Emerging technologies are accelerating market changes, with innovations such as laser light sources and 4K resolution driving high-end consumer demand [8][11] - The low-end market is seeing a significant increase in models priced below 1,000 yuan, which accounted for 53% of sales in 2024 and is expected to rise to 55% in the first half of 2025 [8][11] Policy Support - Government policies, including various consumption promotion measures, have provided strong institutional support for the smart projector industry [4][5] - Several provinces have included smart projectors in local subsidy programs, with Guangdong offering a 15% subsidy based on price [5][6] - The policy environment aims to stimulate regional market demand and support the industry's large-scale development [5][6]