262个品牌价值总和超万亿元

Core Insights - The brand value evaluation in Liaoning Province for 2025 has been released, showing a total brand value of 10,804.32 billion yuan from 262 participating brands [2] - The evaluation indicates a growth in brand value for 96 brands that participated in both 2024 and 2025, with a total value of 1,554.46 billion yuan, reflecting a 5.66% increase year-on-year [2] - Regional brands also showed growth, with 16 brands valued at 3,628.68 billion yuan, marking a 7.32% increase from the previous year [2] Group 1: Brand Evaluation Overview - The evaluation includes 17 categories such as machinery manufacturing, food processing, energy and chemicals, agriculture, biomedicine, and metallurgy [3] - A total of 233 enterprise brands were evaluated, with a combined value of 2,812.65 billion yuan, while 29 regional brands had a total value of 7,991.67 billion yuan [3] - The top enterprise brand is Shenyang Aircraft Industry Group Co., Ltd. with a value of 392.42 billion yuan, and the top regional brand is Shenyang Financial and Trade Development Zone valued at 2,493.52 billion yuan [3] Group 2: Purpose and Impact of Brand Evaluation - The brand value evaluation aims to enhance brand awareness among enterprises and regions, promoting brand development and increasing overall brand value [2] - The evaluation process assesses various factors including organizational behavior, customer relationships, market position, legal rights, technological innovation, and service quality [3] - By measuring and publishing brand values, companies can increase their visibility and influence, gaining recognition and trust from end consumers [3]