Xin Lang Zheng Quan·2025-09-16 01:43Core Viewpoint - Keep has turned a profit in H1 2025 after adjustments, with successful progress in AI coaching and a focus on expanding its apparel category [1] Financial Performance - Keep's adjusted net profit margin is expected to improve to over 5% as the company resumes reasonable expense investments in H2 2025 [1] - The company anticipates a return to revenue growth in H2 2025, driven by enhancements in AI features and the apparel product line [1] AI Coaching Development - Keep's AI coaching has shown initial success, with July DAU reaching over 150,000 and generating over 1 million in revenue [1] - By the end of the year, DAU for the AI coach is projected to exceed 1 million as more features are rolled out [1] - Management estimates that the AI coach could contribute an additional revenue of 230 million yuan for every 1 million monthly active users next year [1] Future Outlook - The report suggests that with the support of AI and apparel categories, Keep's revenue is expected to stabilize and rebound in H2 2025, with greater performance elasticity anticipated next year [1] - Adjusted net profit projections for Keep are 70 million yuan in 2025 and 170 million yuan in 2026, maintaining a recommended rating [1]