智通财经网·2025-09-16 02:01Core Viewpoint - Bilibili's stock has seen a significant increase of over 25% in the last six trading days, driven by the anticipation of its new game release and positive advertising trends in the gaming industry [1] Group 1: Stock Performance - Bilibili's stock price rose by 5.08% to HKD 219.2, with a trading volume of HKD 584 million [1] - The stock has accumulated a 25% increase over the past six trading days [1] Group 2: Game Development - Bilibili announced the upcoming release of its new strategy card game "Three Kingdoms Hundred Generals Card," which is currently available for pre-registration and will enter public testing in October [1] - The management expects the game to achieve daily active users (DAU) in the million range, with an official launch planned for the 2026 Spring Festival [1] Group 3: Advertising and Market Trends - According to Goldman Sachs, Bilibili reported stable advertising performance in the gaming sector during the first half of the year, with year-on-year growth in ad spending from major game publishers on its platform [1] - The 3C digital business experienced unexpected growth in the second quarter, driven by the 618 shopping festival and government subsidies [1] - Home and household products also benefited from subsidies and performed well during the 618 period, with trends expected to continue until the end of the year [1]