Core Insights - The People's Bank of China in Luliang is actively promoting the sale of government bonds in rural areas to enhance financial accessibility and support rural revitalization efforts [1][2][3] Group 1: Sales Performance - In the first half of the year, Luliang City sold a total of 388 million yuan in savings bonds, representing a year-on-year increase of 14.63% [1] - Sales in towns and below reached 175 million yuan, showing a significant year-on-year growth of 39.25%, with rural sales accounting for 42.53% of total sales, an increase of 5.44 percentage points compared to the previous year [1] Group 2: Management and Training Initiatives - The People's Bank of China in Luliang has implemented a comprehensive management strategy for government bonds, including participation in video conferences for bond issuance and on-site inspections of local institutions [1][2] - Specialized training for underwriting institution staff has been conducted to improve the operational standards and efficiency of bond sales in rural areas [2] Group 3: Community Engagement and Promotion - Various banks, including Agricultural Bank and Industrial and Commercial Bank, have initiated community-based programs to educate rural residents about government bonds, including setting up dedicated service points and conducting financial literacy classes [3] - Innovative promotional activities, such as using local dialect videos and face-to-face consultations, have been employed to enhance awareness and participation in government bond investments among rural residents [3]
国债下乡助振兴
Jin Rong Shi Bao·2025-09-16 02:10