海南开展旅游服务质量提升年百日攻坚行动

Core Points - Hainan is launching a "Tourism Service Quality Improvement Year" initiative from September 8 to December 18, focusing on 37 key tasks to enhance the tourism service quality and create a better market environment [1][2] - The initiative aims to address existing challenges in service quality and has already seen collaborative efforts from provincial departments, local governments, industry associations, and tourism enterprises [1][2] Group 1: Service Quality Standards - Hainan will develop and promote a set of tourism service standards, introduce 100 "Chief Quality Officers" and "Benchmark Service Staff" in tourism enterprises, and create a case library of exemplary service practices [1][2] - Measures will be taken against tourism enterprises that fail to comply with established standards, including downgrading and revocation of ratings [1] Group 2: Integrity and Consumer Protection - The province will enhance its integrity system by utilizing platforms like "Safe Consumption in Hainan" and "Hainan Safe Travel," aiming for over 260,000 businesses to join the "Hainan Safe Travel" platform [2] - A mechanism for accountability and evaluation of local government performance will be established, along with improvements to the comprehensive regulatory platform [2] Group 3: International Service Capability - Hainan plans to set up multilingual signage in key tourist areas and provide translation equipment to assist foreign visitors [2] - The province will implement a complaint resolution mechanism to protect tourists' rights effectively [2] Group 4: Workforce Training and Development - Training programs will be enhanced for various tourism-related personnel, and a "Most Beautiful Tourism Worker" initiative will be launched [3] - The establishment of a "Hainan Tourism Industry Self-Discipline Alliance" will support the quality improvement campaign [3] Group 5: Smart Tourism Services - Upgrades to the provincial tourism electronic itinerary monitoring service platform will be made, along with the introduction of third-party evaluation mechanisms for service quality [3] - Efforts will be made to modernize tourist facilities and promote the development of senior-friendly hotels and tourism products [3] Group 6: Regulatory Measures - Hainan will continue to combat illegal activities in the tourism sector, including price regulation during peak seasons and special operations against forced shopping [4] - Safety management measures will be implemented, including emergency stations and fire safety facilities in tourist areas [4]