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美团:“美食+”“线上化”成餐厅经营必备能力
Huan Qiu Wang·2025-09-16 02:32

Core Insights - The article emphasizes the transformation of the fine dining industry in China, highlighting the importance of "food+" and online integration as essential capabilities for restaurant operations [1][2][4] - The "2025 Black Pearl Restaurant Guide" conference showcased the evolving landscape of fine dining, focusing on emotional value and innovative culinary experiences [1][2][5] Group 1: Industry Trends - The fine dining sector is experiencing a significant shift, with a growing emphasis on cultural, aesthetic, and philosophical experiences in addition to taste [1][2] - The younger generation's preferences are becoming more globalized, favoring relaxed dining environments and personal experiences over traditional business meals [2][5] - The integration of online platforms is crucial for restaurants, with "food+" concepts and diverse experiences driving a 90% year-on-year growth in multi-faceted dining packages [2][3] Group 2: Event Highlights - The "2025 Black Pearl Restaurant Guide" conference featured a diverse range of participants, including chefs and culinary innovators, to discuss the future of fine dining [1][4] - The event introduced a new registration process to engage more food enthusiasts and industry professionals, reflecting the growing interest in China's fine dining ecosystem [1][2] - The conference included discussions on the role of chefs as key players in the industry's transformation, with many chefs also being skilled in business management [4][6] Group 3: Business Strategies - Restaurants are adopting innovative pricing and value strategies to attract new consumer groups, moving beyond traditional price competition to focus on value resonance [3][5] - The use of online platforms like Meituan has enabled restaurants to enhance their visibility and customer engagement, leading to increased revenue and customer loyalty [5][6] - The Black Pearl initiative continues to recognize and reward culinary innovation, encouraging chefs to push boundaries and create unique dining experiences [6][7]