Walmart(US:WMT) 智通财经网·2025-09-16 02:35Core Insights - Walmart continues to enhance its Walmart+ membership by adding new benefits, including the Peacock streaming service, without increasing membership fees [1] - The addition of Peacock Premium aims to provide members with greater value and a more personalized entertainment experience [1] - Walmart+ has expanded from three core benefits at launch to twelve, maintaining an annual fee of $98 [1] Membership Growth and Strategy - Morgan Stanley reports that Walmart+ membership growth remains strong, with approximately 26.6 million members, representing about 20% household penetration in the U.S. [2] - Expanding the Walmart+ member base is a key element of Walmart's overall e-commerce strategy, enhancing delivery coverage and operational density [2] - The Walmart+ program is seen as a catalyst for building customer loyalty and attracting higher-income households, while also creating a high-margin recurring revenue stream [2]