全力打造优质旅游环境 海南启动旅游服务质量提升年百日攻坚行动

Core Viewpoint - Hainan is implementing a comprehensive plan to enhance tourism service standards, improve international service capabilities, and ensure consumer rights protection, aiming to establish itself as a leading international tourism destination [2][3][4] Group 1: Tourism Service Standardization - Hainan will develop and promote a set of tourism service standards and select 100 "Chief Quality Officers" and "Benchmark Service Staff" to set industry service examples [2] - A quality service case database will be established, featuring 30 exemplary cases for industry-wide learning, with penalties for non-compliant enterprises [2] - The integrity system is a key focus, with efforts to ensure over 260,000 merchants are registered on the "Safe Consumption in Hainan" platform [2] Group 2: Public Service and Infrastructure Improvement - Hainan will guide local governments to establish international tourism consumption centers and improve accountability mechanisms [2] - The province will enhance the functionality of its comprehensive regulatory platform and optimize transportation within scenic areas to reduce wait times for tourists [2][3] Group 3: Language and Communication Support - Multilingual signage will be added in key tourist areas, and translation devices will be available to assist foreign visitors [3] - A mechanism for handling tourism complaints and emergencies will be improved to ensure timely resolution of visitor issues [3] Group 4: Workforce Development and Training - Hainan will enhance training for tourism staff, including safety personnel and hotel employees, and will establish a self-regulatory alliance for the tourism industry [3] - A "100-Day Action" initiative will be launched to improve service quality across the tourism sector [3] Group 5: Brand Development and Market Regulation - Hainan aims to create high-quality tourism service brands, upgrade facilities, and promote the development of senior-friendly hotels and restaurants [4] - The province will enforce government price guidance for hotel rooms during peak periods and crack down on illegal operations in the transportation sector [4] Group 6: Safety Management - A list of abnormal situations in the tourism industry will be created, and emergency stations will be set up in high-traffic areas to enhance safety measures [4] - Regulations for various tourism activities will be established to ensure long-term management and safety [4]