美赞臣官宣蓝臻全新代言人高圆圆

Core Insights - Mead Johnson Nutrition (China) Co., Ltd. has launched a new brand attitude "Breakthrough, Just for Further Progress" for its Blue Zhen brand, emphasizing a commitment to high standards [1] - The brand has partnered with well-known artist and spokesperson Gao Yuanyuan to convey the value proposition of pursuing "high standards" [1] Company Summary - Mead Johnson is focusing on redefining its brand image through the new campaign aimed at enhancing consumer perception of quality [1] - The collaboration with a prominent figure in the entertainment industry is intended to strengthen brand recognition and appeal [1]