Core Insights - Xiaopeng Motors is accelerating its global expansion with a significant focus on localized production in Europe through a partnership with Magna in Graz, Austria [1][2] - The company aims to enhance its competitiveness in the European market, where demand for electric vehicles is growing rapidly [1][2] Group 1: Localization and Production - Xiaopeng Motors has announced plans for localized production in Europe, starting with the Magna factory in Graz, Austria, set to begin operations in Q3 2025 [1] - The first models to be produced at this facility will be the Xiaopeng G6 and G9, marking a significant step in the company's European strategy [1] - The company has already established its first overseas localized production base in Indonesia earlier this year [1] Group 2: Market Performance and Strategy - In the first half of this year, Xiaopeng Motors registered over 8,000 vehicles in Europe, with the G6 model accounting for 67% of these sales [1] - The company’s net promoter score (NPS) in Europe has reached 81, indicating a growing acceptance and recognition of its products [1] - Xiaopeng Motors plans to leverage its Munich R&D center to enhance its product offerings in Europe, aiming to produce a diverse range of vehicles including electric sedans and SUVs [2] Group 3: Global Expansion - The company has expanded its global footprint to over 46 countries and regions, with overseas sales reaching 18,701 units from January to July 2025, a 217% increase year-on-year [2] - The collaboration with Magna is seen as a crucial step in strengthening Xiaopeng Motors' long-term vision and strategic layout in the European market [2]
全球化步伐提速，小鹏汽车首个欧洲本土化生产项目启动