“黑科技”，为体育消费解锁更多新场景

Group 1: Industry Overview - The 2025 China International Service Trade Fair showcased the integration of sports and technology, highlighting the growing popularity of sports service trade, with a projected import and export total of 69.342 billion yuan in 2024, marking a 31.1% year-on-year increase [1] - The State Council has set a target for the sports industry to exceed 7 trillion yuan by 2030, emphasizing the promotion of digital development in sports through new technologies like big data and AI [1] Group 2: Event Economy - The event economy has gained traction with various competitions like "Su Super" and "Village Super," and this year's fair featured over 50 interactive events, indicating a shift from traditional sports service models to meet diverse market demands [2] - Companies are investing in AI and big data to enhance user experiences in sports events, with innovations like AI live streaming and intelligent customer service [2] Group 3: Technological Innovations - Sony (China) showcased solutions including video replay assistance and visual athlete tracking, utilizing non-wearable technology for real-time data collection and virtual event recreation [3] - Beijing Dongwang Tianxia Technology Co., Ltd. introduced a "Beijing Fitness Map" to enhance user experience in sports venues, improving operational efficiency and service quality for over 30,000 sports venues nationwide [3] Group 4: New Materials in Sports - New materials, such as gel ice snow materials, are being utilized in the sports industry, offering cost reductions of over 10% in ice rink construction and a 50% decrease in energy consumption [4][5] Group 5: AI in Sports - The AI technology showcased at the fair included the Orange Lion Smartshot, which allows real-time analysis of tennis matches, aiming to make professional training accessible to amateur players [6] - As of September 8, 2025, the product has been deployed in over 120 venues, generating over 10 million videos and nearly 50,000 data reports, serving 13 million users [6] Group 6: Youth Engagement in Sports - The Sodel Technology (Beijing) Co., Ltd. attracted significant interest with its laser shooting technology, which simulates real shooting experiences without live ammunition, making the sport more accessible and safe for youth [7]