Jin Rong Jie·2025-09-16 03:54Core Viewpoint - The retail transformation in the financial industry emphasizes personal financial services as a key strategy for banks to adjust their business structure and build differentiated competitive advantages [1] Group 1: Personal Financial Asset (AUM) - China Merchants Bank leads the industry with a retail AUM of 16.03 trillion yuan, significantly ahead of its competitors by over 1 trillion yuan [3] - Industrial Bank ranks second with a retail AUM of 5.52 trillion yuan, showing an 8% increase from the previous year [3] - CITIC Bank, with a retail AUM of 4.99 trillion yuan, has adopted a "retail first strategy" and achieved a 6.52% growth [4] Group 2: Number of Personal Customers - China Merchants Bank has the largest personal customer base with 216 million customers, enhancing its cross-selling opportunities [5] - Shanghai Pudong Development Bank follows with 163 million customers, leveraging online and offline channels for customer acquisition [5] - China Everbright Bank ranks third with 160 million customers, utilizing precise marketing strategies to attract specific customer segments [5] Group 3: New Personal Customer Acquisition - Shanghai Pudong Development Bank leads in new customer acquisition with 6.31 million new customers, continuing its online and offline customer acquisition strategy [6] - China Merchants Bank ranks second with 6 million new customers, indicating a lower growth rate relative to its existing customer base [6] - Zhejiang Commercial Bank reported a growth of 5.29 million new customers, focusing on various targeted customer segments [6] Group 4: Average AUM per Customer - China Merchants Bank has the highest average AUM per customer at 74,200 yuan, reflecting its strong wealth management capabilities [7] - Industrial Bank ranks second with an average AUM of 49,300 yuan, maintaining a strong position in customer asset management [7] - CITIC Bank, Ping An Bank, and Huaxia Bank have average AUMs ranging from 30,000 to 40,000 yuan, indicating a need for improvement in high-net-worth service capabilities [8]