“霍格沃茨”空降西子湖畔，从“卖商品”到“造场景”，看湖滨商圈如何解锁消费新次元？

Core Insights - The immersive experience in Hangzhou's Hubin business district is attracting significant foot traffic, blending elements from the Harry Potter universe with local culture [1][4] - Hubin 88 has become a hub for the "two-dimensional" culture, with 60% of its 89 stores dedicated to this theme, leading to a 151.7% year-on-year increase in visitor numbers [2][3] - The introduction of global IPs and innovative digital experiences is transforming the Hubin area into a vibrant consumer ecosystem [3][5] Group 1 - The Hubin business district features a Harry Potter-themed immersive experience, including a Hogwarts Express train and various magical props, drawing in fans and tourists [1] - Hubin 88 mall has a high concentration of two-dimensional culture, with 60% of its stores focused on this theme, and has seen a significant increase in daily foot traffic [2][3] - The opening of the "Dimensional Station" has introduced popular IPs like Pokémon, contributing to the area's popularity, especially on weekends [2][3] Group 2 - The West Lake area has become a top attraction, with the Xizi Bridge serving as a key connection point and hosting large-scale interactive displays [3] - The Hubin business district is leveraging digital technology to create a unique shopping experience, including the development of a virtual digital street [3][5] - The integration of first-store economy, high-energy IP collaborations, and local culture is enhancing consumer engagement and transforming the shopping experience from merely selling products to creating immersive scenes [5]