Core Viewpoint - Zhongtai International maintains a "buy" rating for Chaoyun Group (06601), forecasting a net profit of 210 million by 2025 and a target price of 3.00 HKD, corresponding to a 4.0 times price-to-earnings ratio after cash adjustments [1] Group 1: Financial Performance - The company achieved a revenue of 1.34 billion RMB in the first half of the year, a year-on-year increase of 7.2% [1] - Overall gross margin improved by 2.9 percentage points to 49.3%, driven by an increase in the revenue share of the pet category and changes in sales channel structure [1] - Net profit for the first half was 170 million RMB, a slight decline of 3.3% year-on-year, impacted by a temporary increase in effective tax rate to 26.2% due to the expiration of tax incentives [1] Group 2: Pet Category Growth - The pet category's revenue reached 96 million RMB, with a year-on-year growth of 101.4%, increasing its share from 3.8% to 7.2% [2] - The gross margin for the pet segment rose by 8.6 percentage points to 58.1%, with plans to expand self-operated stores to 200 by 2027 [2] - The company plans to initiate a franchise model as early as next year to accelerate growth in the pet segment [2] Group 3: Multi-Channel Strategy - Online revenue increased by 27.4% to 520 million RMB, accounting for 38.6% of total revenue [3] - The company is focusing on high-margin products and enhancing distribution quality in response to changes in offline consumer behavior [3] - Special promotional strategies, such as product display techniques, are being employed to boost sales [3]
中泰国际：维持朝云集团(06601)“买入”评级 目标价3港元