金融绘就七彩卷·共筑阳光同心梦——阳光人寿2025年金融教育宣传周活动即将开启

Core Viewpoint - Sunshine Life Insurance is launching a nationwide financial education campaign titled "Financial Rights Protection, Supporting a Better Life" on September 15, focusing on delivering practical financial knowledge to households across the country [1] Group 1: Red Theme - Consumer Protection - The campaign integrates "Red Finance + Consumer Protection Education," promoting financial knowledge while emphasizing the importance of red culture [2] - Company executives and party members will lead initiatives to communicate financial policies and address customer concerns, positioning party values as central to consumer rights protection [2] Group 2: Orange Theme - Service for Key Groups - The focus will be on key demographics such as the elderly, children, disabled individuals, and foreign nationals, using customized materials to provide education on fraud prevention, rational consumption, and personal credit protection [3] - The initiative aims to enhance financial literacy and security among these groups, reflecting the company's social responsibility [3] Group 3: Yellow Theme - Integrity Promotion - The campaign will promote a culture of integrity, encouraging consumers and investors to honor commitments and fulfill disclosure obligations [4] - The company aims to establish integrity as a widely accepted behavioral standard, fostering a fair and trustworthy financial ecosystem [4] Group 4: Green Theme - Fraud Prevention - The focus will be on raising public awareness about personal information protection and fraud prevention, urging individuals to safeguard sensitive information and recognize fraudulent links and software [5] - The initiative aims to enhance the public's ability to prevent fraud and protect their financial assets [5] Group 5: Blue Theme - Product Suitability - The company will conduct education on the suitability of financial products, helping consumers understand product features and make informed choices based on their needs and financial capabilities [7] - Training will be emphasized to ensure compliance with the "three suitability" requirements regarding financial products, sales channels, and target customers [7] Group 6: Purple Theme - Combating Illegal Activities - The campaign encourages consumers to use legitimate channels for rights protection and warns against illegal "agent refund" schemes and false promises related to full refunds and debt evasion [8] - The company is committed to fulfilling its social responsibility and enhancing public awareness through diverse financial education activities [8]