阳光人寿“美好人生”银发系列产品荣获2025卓越养老金融模范奖

Core Insights - Sunshine Life Insurance won the "Outstanding Pension Financial Model Award" at the "2025 Global Financial Brand Conference" for its "Beautiful Life" elderly care product series [1] - The company has developed a multi-layered, full-ecosystem pension solution focused on customer needs, with 6 products included in the national personal pension list and serving 27,000 clients [1] - The "Beautiful Life" series includes pension annuities, health care, and nursing insurance, with innovative features such as a maximum insurance age of 90 for annuities and 80 for medical insurance, catering to the elderly population [1][2] Product Development - The "Beautiful Life" series significantly increases the proportion of dedicated pension products within the company, emphasizing risk control and stable returns [2] - The product design allows for various forms, including traditional and participating types, enabling clients to flexibly allocate based on risk preferences and retirement goals [2] - The company focuses on matching assets and liabilities, ensuring long-term payment capabilities through diversified investment strategies [2] Target Market - Sunshine Life targets high-net-worth and ultra-high-net-worth elderly clients by integrating pension products with family trust asset management systems [2] - The company has established partnerships with several large trust companies to meet the personalized needs of clients at different ages and stages [2] Future Strategy - The company aims to align its corporate strategy with national pension policies, focusing on product innovation, service upgrades, and ecosystem construction [2] - Sunshine Life is committed to providing a "Sunshine Sample" for the high-quality development of China's pension finance [2]