Xin Hua Cai Jing·2025-09-16 06:04Core Insights - The automotive market is experiencing a surge in new car launches, with at least 30 new models expected in September alone, marking the beginning of a competitive sales season in the fourth quarter [1] - The new car releases span various price ranges from 50,000 to 500,000 yuan, intensifying competition across the entire passenger vehicle market [2] - Promotional strategies, including price cuts and financing offers, are being implemented by multiple automakers to stimulate demand during this peak sales period [3] Group 1: Market Dynamics - The "Golden September and Silver October" period is traditionally a peak time for car purchases, with the National Day holiday seen as a critical window for boosting sales [4] - The upcoming changes in tax policies for electric vehicles are prompting consumers to accelerate their purchasing decisions, as the exemption on vehicle purchase tax will be reduced starting January 2026 [4] - Regional auto shows during the National Day holiday are expected to further energize market activity, with over ten cities hosting events that could stimulate local consumption [5] Group 2: Competitive Landscape - New models targeting entry-level and economic segments are being launched to attract young consumers, while the competition in the 200,000 to 300,000 yuan range is particularly fierce, exemplified by the pre-sale success of the new Aion M7 [2] - Luxury brands are also adapting to local consumer preferences, with new energy products being introduced to challenge traditional luxury offerings [2] - The automotive industry is entering a phase of high-intensity competition, where product strength, user experience, and differentiation will be crucial for brands to stand out amidst the influx of new vehicles [5]