Bestore(SH:603719) Xin Lang Cai Jing·2025-09-16 06:06Core Insights - The article highlights the significant growth of the snack brand Liangpinpuzi since its integration with Taobao Flash Sale, reporting a 285% year-on-year increase in order volume and a 51.2% rise in new customer acquisition within four months [1][3]. Company Strategy - Liangpinpuzi has adapted its product selection and operational strategies to align with the trend of instant retail, focusing on quick delivery and impulse purchases [3]. - The company has restructured its approach to online sales, emphasizing a refined selection of products tailored for immediate consumption rather than replicating traditional e-commerce or offline store SKU structures [3]. Consumer Behavior - There is a noticeable shift in consumer purchasing behavior from planned bulk buying to immediate retail, with more users seeking the convenience of 30-minute delivery [3]. - The demographic of Liangpinpuzi's customer base has evolved, with a significant increase in younger consumers, particularly college students and young professionals from the post-95 and post-00 generations [3]. Market Trends - The influx of various snack brands into Taobao Flash Sale has stimulated the demand for snack consumption, leading to a substantial increase in order volume for snack categories, particularly in July, where orders saw triple-digit growth [3].