【高端访谈】零跑董事长朱江明详解其全球化销量与本地化战略

Core Insights - Leap Motor is emerging as a "dark horse" at the 2025 Munich Auto Show, attracting significant attention with its new Lefa5 model, reflecting strong global market performance [2] - The company has delivered over 320,000 vehicles globally by August 2025, positioning itself among the leaders in the new energy vehicle market, with a record single-day order of over 5,000 units in China on September 7 [2] - Leap Motor aims to achieve a monthly delivery target of over 100,000 units by 2026, showcasing confidence in its growth trajectory [2] Market Performance - In August, Leap Motor ranked first among Chinese brands in the German pure electric vehicle market, with stable overseas monthly sales around 4,000 units [2] - The T03 model has been pivotal for market expansion, with projected sales of 11,700 units in its third year, while the C11 model has significantly influenced the company's market perception and sales [3] Strategic Partnerships - Leap Motor has established a joint venture with Stellantis to leverage its sales network and capabilities in Europe, focusing on building a robust service and parts distribution system [4] - The company emphasizes compliance with EU regulations, prioritizing local data handling and adapting its connected features for the European market [5] Localization and Production - Leap Motor plans to establish local production in Europe to mitigate tariff and cost pressures, collaborating with Stellantis and utilizing a factory in Spain [5] - The company is committed to a dual approach of self-research and differentiated tuning for its products, aligning with local preferences in Europe [5] Future Strategy - Leap Motor's future strategy includes a dual energy approach, maintaining a focus on pure electric vehicles while developing hybrid options as a transitional phase [6] - The product matrix will expand with the B10 and Lefa5 series, alongside two additional A-series models to cover mainstream market segments in Europe [6] - The company aims for a gradual market entry in Europe, emphasizing long-term commitment and responsible brand management through partnerships and shared resources [6]