今起，全面禁用！纯牛奶彻底告别复原乳

Core Viewpoint - The implementation of the revised national food safety standard prohibits the use of reconstituted milk in the production of sterilized milk, mandating the exclusive use of raw milk, which is expected to have a limited impact on the market [1][3]. Industry Impact - The revised standard, effective from September 16, 2023, aims to enhance the purity of sterilized milk by ensuring it is made solely from raw milk, eliminating the allowance for reconstituted milk [1]. - The use of reconstituted milk in the production of dairy products will now be regulated under the category of "modified milk," and such products cannot be labeled as "pure cow (sheep) milk" or "pure cow (sheep) dairy" [1]. - The competitive landscape of the domestic dairy market has led major dairy companies to already adopt raw milk for producing pure milk, making the impact of this regulation minimal [3]. - The new standard is expected to help curb the use of imported bulk milk powder in the production of liquid milk, thereby improving the supply-demand relationship of domestic raw milk [3].