从枝头到门店：永辉超市迁西板栗全链路品控背后的助农实践

Core Viewpoint - Yonghui Supermarket collaborates with the government of Qianxi County to promote local chestnut production, enhancing rural revitalization and agricultural industry cooperation in the Beijing-Tianjin-Hebei region [1][2]. Group 1: Collaboration and Impact - The partnership between Yonghui Supermarket and Qianxi County aims to create a distinctive agricultural product brand, "Happy Chestnut," which enriches consumer choices and boosts local rural economies [1][2]. - Yonghui's procurement plan for 2,500 tons of chestnuts from certified, pesticide-free farms is expected to directly benefit thousands of local chestnut farmers [2]. Group 2: Supply Chain and Quality Control - Yonghui implements a "company + cooperative + farmer" model to enhance agricultural productivity and quality, providing technical support to farmers for better cultivation practices [2]. - The supply chain features a "fast-lock freshness" approach, ensuring chestnuts are harvested and processed on the same day to maintain flavor and quality, with multiple quality control checks in place [2]. Group 3: Marketing and Consumer Experience - Yonghui plans to strengthen brand recognition for "Qianxi Chestnut" through thematic activities and in-store promotions, enhancing customer engagement and experience [3]. - The launch of "Happy Chestnut" aligns with seasonal demand during the Mid-Autumn and National Day holidays, aiming to position Yonghui as a leading quality supermarket for mainstream Chinese families [3].