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西贝贾国龙硬刚罗永浩,预制菜争议升级,后者10万悬赏求证据
Xi Niu Cai Jing·2025-09-16 07:09

Core Viewpoint - The incident involving Luo Yonghao and Xibei has escalated into a significant event in the Chinese catering industry, focusing on the definitions, transparency, and consumer rights related to pre-prepared dishes [2][5]. Group 1: Incident Overview - Luo Yonghao publicly expressed disappointment with Xibei's use of pre-prepared dishes and criticized their pricing, calling for legislation to require restaurants to disclose the use of such dishes [2]. - Xibei's founder, Jia Guolong, held an emergency press conference to address the allegations, claiming that Luo's actions have negatively impacted the brand's image and announcing plans to sue him [2]. - In response, Luo offered a reward of 100,000 yuan for evidence of Xibei using pre-prepared dishes [2][4]. Group 2: Xibei's Response - Xibei launched the "Luo Yonghao Menu" in all its stores, allowing customers to order dishes that Luo had previously selected [3]. - The company made two major commitments: a "no charge if not tasty" policy and allowing customers to visit the kitchen to see how dishes are prepared [4]. - Jia emphasized that Xibei does not use any pre-prepared dishes, clarifying that all dishes are made in-store, whether cut in the kitchen or at a central facility [4]. Group 3: Broader Implications - Luo's actions and the ensuing controversy have sparked wider discussions about the transparency of the pre-prepared dish industry in China [5]. - Luo plans to host a live stream to discuss the incident, stating that his goal is to promote transparency in the pre-prepared dish sector rather than targeting Xibei or its founder [5]. - Xibei, founded in 1988, has grown to nearly 400 locations across 62 cities, employing around 17,000 people and generating annual revenues in the tens of billions [5].