“周杰伦概念股”战略入股，成鸟巢唯一民企股东

Core Viewpoint - The acquisition of approximately 1.17% equity in the National Stadium by Giant Star Legend positions the company as the only private enterprise shareholder of the Bird's Nest, enhancing its strategic foothold in a highly coveted cultural venue [1][2]. Group 1: Acquisition Details - Giant Star Legend's wholly-owned subsidiary, Xing Chuang Yi (Kunshan) Cultural Co., Ltd., will acquire the stake in the National Stadium, which is a key construction and operation entity of the Bird's Nest [1]. - The Bird's Nest is recognized as a significant national project and a global cultural landmark, playing a crucial role in hosting major sports events and cultural activities [1]. Group 2: Strategic Implications - The partnership is characterized as a rare opportunity, with Giant Star Legend acting as an "IP strategic partner" rather than just an event organizer, providing comprehensive services in IP creativity, design, development, and commercialization [2]. - This collaboration aims to create a value chain centered around IP, enhancing the experience from pre-event to post-event through a closed-loop system of "IP empowering the scene, and the scene feeding back to IP" [2]. Group 3: Revenue and Market Impact - The Bird's Nest attracts millions of visitors annually, offering a physical platform for Giant Star Legend's super IPs, such as "Zhou Tongxue" and "Liu Jiaolian," to engage with fans and convert virtual recognition into tangible consumption [2]. - The partnership is expected to diversify Giant Star Legend's revenue streams, including sustainable ticket sales and derivative product revenue models, which are anticipated to create new market expectations [2]. - Following the announcement, Giant Star Legend's stock price initially dropped by approximately 4% before rebounding to a 1% increase, indicating market volatility and investor reactions to the news [3].