Hesai(US:HSAI) Youtubeยท2025-09-16 07:28Core Viewpoint - The company is navigating the challenges posed by tariffs and regulatory scrutiny while striving to maintain competitiveness and customer trust in the market. Group 1: Tariffs and Costs - The company continues to incur significant costs due to tariffs imposed by the US government, which is viewed as a cost of doing business rather than an option to avoid [1] - Despite the additional costs from tariffs, the company believes it offers the best performing, highest quality, and most price competitive products, which helps retain a majority of its customers [2] - The uncertainty surrounding tariffs is a major concern for customers, impacting their purchasing decisions [3] Group 2: Competitive Strategies - The company is focused on remaining competitive by ensuring unmatched performance and service, while also addressing customer concerns through solutions [4] - A new factory is being established in Southeast Asia to facilitate global shipping of sensors, reducing reliance on Chinese manufacturing [4][5] - Compliance with global regulations, particularly regarding data security and privacy, is a priority for the company to maintain customer trust [5] Group 3: Customer Relations and Negotiations - The company engages in ongoing negotiations with customers regarding cost absorption and pricing strategies in light of new tariffs [6][7] - It is emphasized that the financial burden of tariffs is not solely on the company or the customers, but rather a shared challenge in the current business environment [8] Group 4: Legal and Reputational Issues - The company is appealing allegations of links to the Chinese military, asserting that there is no direct evidence supporting these claims [10] - The ongoing legal situation has not resulted in direct business losses, but it has affected the company's reputation, which is a significant concern [10][11] - Customers are supportive of the company's appeal process, recognizing the need for a fair trial [11]