Jiang Nan Shi Bao·2025-09-16 07:18Core Insights - The iPhone 17 series is set to launch, with consumer purchasing methods and channels being a focal point of interest. A recent survey indicates that 68.9% of users prefer to buy the new iPhone directly, while 31.3% opt for trade-in options, highlighting the significance of trade-ins in reducing purchase costs [1]. Group 1: Consumer Behavior - The demand for upgrading phones is stable, with 35% of respondents replacing their phones every 1-2 years, and 7% doing so within a year. Only 12% wait over three years to upgrade, indicating a trend of timely replacements while older models still maintain good performance [2]. - In the motivations for upgrading to the iPhone 17, 46% of respondents seek the latest technology and features, while 33% are attracted by trade-in subsidies. Other motivations include loyalty to the Apple ecosystem (32%) and dissatisfaction with current phone performance (30%) [5]. Group 2: Trade-in Preferences - When choosing trade-in channels, 54.2% of respondents prioritize a lower final price, seeking high subsidies and valuations. Additionally, 49.4% value transparent old device valuations, while 43.6% consider the trustworthiness of the platform, and 39.78% focus on thorough data privacy measures [5]. - JD.com stands out as the preferred platform for trade-ins, with 70.6% of users voting it as offering the highest valuations and most generous subsidies. Furthermore, 75.4% find JD.com to provide the smoothest user experience [7]. Group 3: Promotions and Offers - For the iPhone 17 launch, JD.com offers a maximum trade-in subsidy of 2100 yuan and supports up to 24 months of interest-free installment payments. Additional discounts on iCloud and AppleCare purchases further lower the barriers for users looking to upgrade [8].