Not Nearly Enough Investors Are Talking About Coupang Stock

Core Insights - Coupang has established itself as the leading player in the South Korean e-commerce market, drawing comparisons to Amazon due to its similar strategies and impressive results [2][4]. Group 1: Market Position and Customer Base - Coupang boasts nearly 24 million active customers, representing almost half of South Korea's population of approximately 52 million [5]. - The company offers a wide range of products with delivery options including same-day, early morning, and next-day delivery, enhancing customer convenience [5]. Group 2: Membership and Services - The Rocket Wow membership program provides additional benefits such as meal delivery, streaming content, and integrated payment systems, paralleling Amazon Prime [6]. Group 3: Logistics and Delivery Capabilities - Coupang claims to deliver 99% of Rocket Delivery orders within 24 hours, including fresh food deliveries by 7 a.m. the following day [7]. - The company is investing $2.2 billion to expand its logistics operations by 2027, aiming to achieve overnight delivery for approximately 88% of South Korea [8]. Group 4: Financial Performance and Profitability - After experiencing net losses in the first three years post-IPO, Coupang turned a profit in 2023, indicating a positive trend in profitability [10]. - Analysts expect this profitability trend to continue, especially as the company expands into Taiwan, where it reported triple-digit percentage revenue growth year over year in Q2 [12]. Group 5: Valuation and Growth Potential - Coupang's stock is currently trading at a premium valuation of 1.8 times trailing sales, above its three-year average [13]. - Management suggests that growth in Taiwan mirrors early growth in South Korea, indicating potential for reasonable pricing if similar expansion occurs [13].