当啤酒节邂逅演唱会，济南奥体中心引爆消费新活力

Core Insights - The second Jinan Olympic Sports Center Craft Beer Festival took place from September 12 to 14, featuring craft beer, food, music, and culture, enhancing the city's vibrancy and consumer engagement [1][2][4] Event Overview - The festival attracted nearly 60 domestic and international craft beer brands showcasing over 450 varieties of craft beer, including both returning favorites and 24 new entrants [2][4] - The event maintained a no-entry fee policy, with tasting prices set at single-digit amounts, promoting high value for attendees [4] Audience Engagement - The festival coincided with the "Flying Day" concert by Liu Ruoying, which drew over 9,000 attendees per show, achieving a near 98% occupancy rate [5][7] - The combination of the beer festival and concert created a synergistic effect, with approximately 20,000 attendees at the beer festival over three days, many of whom were concert-goers [7] Commercial Impact - The events significantly boosted the commercial atmosphere around the Jinan Olympic Sports Center, with local eateries experiencing increased foot traffic and sales [7][9] - The ongoing events at the center, including upcoming concerts by popular artists, are expected to continue driving consumer engagement and enhancing the area's nightlife [9]