商业消费活力竞相迸发 上海静安首发经济特色凸显

Group 1 - The core focus of Shanghai's Jing'an District is to develop a "global new product launch demonstration zone" and promote the first-store economy, having introduced 991 first stores since 2021, including 15 global first stores and 163 Asian and national first stores [1][2] - Jing'an District has integrated commerce with culture, creativity, performance, art, and technology, utilizing new technologies such as VR, ultra-high-definition, metaverse, and artificial intelligence to create innovative consumption scenarios [1][2] - The district has seen a significant increase in social retail sales, leading the central urban area, and has become a hotspot for consumption with notable landmark projects attracting national and global attention [1][2] Group 2 - The headquarters economy is a prominent feature of Jing'an, with 85 new regional headquarters of multinational companies established since the beginning of the 14th Five-Year Plan, totaling 142 regional headquarters and 26 private enterprise headquarters [1][4] - The contribution of the headquarters economy to Jing'an's overall economy has increased from 14.4% in 2021 to 17.8% in the previous year, with expectations for further growth this year [4] - Jing'an aims to optimize the structure of headquarters enterprises, encouraging a shift from single management to composite types, and supports the establishment of R&D centers and innovation centers for leading biopharmaceutical companies [4] Group 3 - The "Louis Vuitton Extraordinary Journey" project, launched in June, has become a significant urban landmark, increasing daily foot traffic in the Nanjing West Road business district to over 500,000, a 62% year-on-year increase, and doubling sales in surrounding malls [3] - The Nanjing West Road business district has added over 600 well-known domestic and international brands since the beginning of the 14th Five-Year Plan, bringing the total to over 2,800, with international brands accounting for over 70% [2][3] Group 4 - The "Meichuang Jingjie" innovation ecosystem project has attracted over 40 beauty companies within four months, demonstrating a positive trend in industrial clustering [5]