非遗双酿 曲坛流觞——第二十三届古贝春酒文化节盛大开幕

Core Viewpoint - The 23rd Gubeichun Wine Culture Festival was held in Qihe, Shandong, showcasing the integration of traditional brewing techniques and the art of Xiangsheng (crosstalk), emphasizing the cultural heritage and innovative spirit of Gubeichun Group [2][4][6]. Group 1: Event Overview - The festival featured a performance titled "Intangible Cultural Heritage Double Brewing and Crosstalk," highlighting both ancient brewing methods and traditional Xiangsheng art [2][4]. - The event was attended by notable figures, including famous Xiangsheng artists and the leadership of Gubeichun Group, and was broadcasted live on various new media platforms [4][10]. Group 2: Company Development - Gubeichun Group's chairperson, Xu Xiujun, emphasized the company's commitment to quality and innovation, aiming for record sales in 2024 with a brand value of 22.377 billion yuan [6]. - The company has launched several new products this year and received multiple industry awards, reinforcing its historical brand foundation [6]. Group 3: Cultural Significance - The festival serves as a platform for promoting both the traditional brewing techniques and Xiangsheng as intangible cultural heritage, showcasing their synergy in cultural preservation and innovation [8][14]. - The performances included original compositions that creatively integrated Gubeichun's brand culture with humor, enhancing audience engagement and appreciation for the brand's cultural depth [14][16].