西啡科技考察50余地择址江海！打造咖啡机“智造”新高地

Core Insights - The company, Guangdong Xifei Technology Co., Ltd., has established itself in the capsule coffee machine sector for 17 years, focusing on independent research and development, holding over 200 patents, and exporting to nearly 90 countries [1][2][4] Product Development and Market Strategy - The first product launched in 2010 has sold over 2 million units, demonstrating strong market acceptance and ongoing demand [2] - The company has a rapid response capability, reducing the typical new product development cycle from 12 months to 6-8 months, which enhances its competitiveness [3] - Xifei Technology's business model primarily targets B2B clients, avoiding direct competition with major brands like Nestlé, and leveraging existing customer channels for market penetration [8] Strategic Expansion - The new factory in Jiangmen, set to begin production in July 2025, is a strategic move to expand capacity and establish a presence in the Guangdong-Hong Kong-Macao Greater Bay Area [5][7] - The choice of Jiangmen was based on its advantages, including a well-planned industrial environment, proximity to major cities, and efficient government support [5][6] Future Vision and Market Potential - The company aims to become a global leader in coffee machine solutions, with a vision to provide products that allow people worldwide to enjoy coffee made with their equipment [9] - While focusing on international markets, Xifei Technology recognizes the potential for growth in the domestic market, particularly as coffee consumption is on the rise in first and second-tier cities [8]