Jiang Nan Shi Bao·2025-09-16 08:36Core Insights - Postal Savings Bank of China has innovatively integrated local embroidery culture with professional wealth management services through the "Embroidered + Postal" themed event, enhancing customer experience and business conversion [1][3] Group 1: Event Overview - The first themed event titled "Hidden Elegance in Embroidery, Wealth Steady Appreciation" was held, combining cultural experience with financial services [1] - Renowned Chinese embroidery master Chen Boyu was invited to provide professional lectures on the history, cultural value, and complete process of embroidery, enhancing customer engagement [3] Group 2: Customer Engagement and Outcomes - Customers actively participated in the event, creating a relaxed atmosphere that fostered cultural immersion [3] - Wealth management managers skillfully integrated discussions about asset allocation into the cultural experience, effectively identifying customer investment preferences and wealth planning needs [3] - The event successfully identified three potential wealth management clients, with a total of 400,000 yuan in reserved funds, demonstrating customer recognition of the "Culture + Finance" service model [3] Group 3: Future Directions - The East Tai City branch plans to continue exploring innovative models that combine traditional culture with financial services, focusing on customer interests to create more relatable service scenarios [3] - The initiative aims to preserve local traditional culture while providing high-quality and precise financial services to support customers' wealth growth [3]