Zhong Guo Zhi Liang Xin Wen Wang·2025-09-16 09:03Core Insights - The domestic narrow passenger car market in China continues to show steady growth, with retail sales reaching 2.019 million units in August, a year-on-year increase of 5.9% and a month-on-month increase of 9.5% [1] - Cumulatively, from January to August, retail sales reached 14.765 million units, reflecting a year-on-year growth of 9.7% [1] Market Performance - In August, both new energy vehicles (NEVs) and SUVs surpassed one million units in sales, with NEVs at 1.115 million units (up 8.8% year-on-year) and SUVs at 1.026 million units (up 10.2% year-on-year) [3] - Sedan sales saw a slight increase of 2.3% year-on-year, totaling 904,000 units, while the MPV market experienced a decline, with sales of 89,000 units, down 2.7% year-on-year [3] Brand Performance - Domestic brands continued to show strong growth, with retail sales of 1.32 million units in August, up 9% year-on-year, capturing a market share of 65.7%, an increase of 2.3 percentage points [4] - In contrast, mainstream joint venture brands saw retail sales of 470,000 units, down 2% year-on-year, while luxury car sales were 210,000 units, down 5% year-on-year [4] Leading Manufacturers - BYD led the market with retail sales of 310,200 units in August, despite a year-on-year decline of 18.3%, maintaining a market share of 15.4% [5][6] - Geely Automotive showed significant growth with sales of 214,090 units, marking a year-on-year increase of 57.2%, making it the "growth king" of the month [6] - Changan Automobile ranked third with retail sales of 121,944 units, up 24.4% year-on-year, supported by plans to launch multiple new models in the second half of the year [8] Cumulative Sales Data - From January to August, BYD maintained its lead with cumulative sales of 2.199 million units, a year-on-year increase of 5.5%, capturing a market share of 14.9% [11] - Geely's cumulative sales reached 1.643 million units, reflecting a substantial year-on-year growth of 62.1% [11] - Changan and Chery also maintained good momentum, with Changan focusing on a multi-brand strategy and Chery accelerating its overseas expansion [12] New Energy Vehicle Market - The new energy vehicle market is dominated by domestic brands, with BYD leading at 310,200 units sold in August, holding a market share of 27.8% [15] - Geely followed with sales of 134,405 units, a year-on-year increase of 81.4%, while Changan sold 72,338 units, up 38.2% [15][17] - Tesla China sold 57,152 units in August, down 9.9% year-on-year, while new entrants like Leap Motor saw significant growth, with sales of 51,162 units, up 82.7% [17][19] Future Outlook - The market is expected to continue its growth trend into September, driven by new energy vehicles and domestic brands, with an increase in new car launches and promotional activities anticipated [20]