Sou Hu Wang·2025-09-16 09:41Group 1 - The iPhone 17 series is set to launch, with 68.9% of consumers preferring to purchase directly and 31.3% opting for trade-in options to reduce costs [1] - The demand for upgrading phones is stable, with 35% of respondents changing their phones every 1-2 years, and only 12% waiting over three years [2] - The main drivers for upgrading to the iPhone 17 include the pursuit of the latest technology (46%) and attractive trade-in subsidies (33%) [5] Group 2 - When choosing trade-in channels, 54.2% prioritize the final price, while 49.4% value transparent old device valuations [5] - JD.com stands out as the preferred platform for trade-ins, with 70.6% of users voting it as offering the highest valuations and subsidies [7] - JD.com offers a maximum trade-in subsidy of 2100 yuan for the iPhone 17, along with various discounts on related services, making it an attractive option for consumers [7]