NIQ Joins the Decentriq Network to Enable Secure Data Collaboration for Marketers and Agencies Across Europe

Core Insights - NIQ is entering a strategic relationship with Decentriq to enhance data collaboration for media use cases across Europe [1] - This partnership will allow NIQ's high-quality consumer insights, including digital purchase data, to be utilized in Decentriq's privacy-preserving clean rooms for the first time [1] - Advertisers and agencies will be able to leverage this data for audience profiling and closed loop measurement, expanding beyond traditional shopper insights [1]