Analysis-From Alphabet to Visa, US giants drive euro-denominated bond surge

Core Viewpoint - U.S. companies are increasingly borrowing in euros, with bond sales reaching a record $100 billion in 2024, driven by favorable European funding conditions and a shift away from the dollar [1][2]. Group 1: Market Trends - The offshore fundraising, termed "reverse Yankees," has surged from just over $78 billion for the entirety of 2024, indicating a strong trend towards euro-denominated debt [2]. - The dollar has dropped by 10% this year, influenced by concerns over U.S. trade policy, while the European Central Bank is advocating for a "global euro moment" [2]. - There is a significant trend of asset reallocation towards euros, as indicated by fund flows favoring euro-denominated debt among global issuers [3]. Group 2: Issuance Details - The current cost of issuing bonds in euros, after currency swaps to dollars, is better or comparable for U.S. companies compared to issuing in dollars [5]. - Non-financial firms have led the increase in reverse Yankee issuance, selling nearly 50 billion euros ($59 billion) of bonds, marking a 32% year-on-year increase [5]. - U.S. financial firms have nearly doubled their euro-denominated bond issuance to approximately 35 billion euros this year [7]. Group 3: Notable Companies - Major companies such as Alphabet, Visa, PepsiCo, Fiserv, and Verizon have recently engaged in euro-denominated bond sales, with Alphabet raising almost 7 billion euros in May [6].