Sou Hu Wang·2025-09-16 10:07Core Insights - The iPhone 17 series has seen overwhelming pre-order demand, with over 8 million reservations within the first hour and record-breaking sales on platforms like JD.com [1] - JD.com has emerged as the preferred purchasing channel for over 80% of consumers, attributed to its ample supply, good service experience, and comprehensive discounts [1] - A significant investment of 1 billion yuan has been made by JD.com to enhance the trade-in program for the iPhone 17 series, offering up to 2,100 yuan in trade-in subsidies and various other discounts [1] Consumer Preferences - The "2025 iPhone New Product Consumer Research Report" indicates that the top factors influencing channel choice are product authenticity and official authorization (69.30%), followed by after-sales service (43.70%), discounts and pricing (42.15%), and channel reputation (33.65%) [3] - Among consumers choosing JD.com, 55.96% prioritize product authenticity and official authorization, while 44.62% value after-sales service as a key advantage [4] Market Dynamics - The strong sales performance of the iPhone 17 series reflects its ongoing market appeal and highlights a more rational decision-making process among domestic consumers when purchasing high-end digital products [5] - Key factors influencing channel selection include product authenticity, stable supply, comprehensive service, and tangible discounts, with JD.com leveraging its systematic supply chain and precise subsidy strategies to gain consumer preference [5]