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Channel Evolution: Akamai Consolidates Global Partner Program with Localized Tiering and Targeted Incentives
AkamaiAkamai(US:AKAM) Prnewswireยท2025-09-16 10:30

Core Viewpoint - Akamai Technologies has launched Akamai Partner Connect, a unified global program designed to simplify partner engagement and enhance incentives, replacing its previous partner structure [1][3]. Group 1: Program Structure and Benefits - Akamai Partner Connect consolidates multiple go-to-market tracks into a single platform, reducing complexity and streamlining partner engagement across different geographies [2]. - The program introduces enhanced incentives aligned with strategic offerings, localized tiering reflecting market maturity, and rewards for partner performance at the regional level [6]. - Key benefits include support for cloud-focused partners, volume-based discounts for resellers, and opportunities for independent software vendors (ISVs) to join the Akamai Partner ecosystem [4]. Group 2: Partner Feedback and Impact - Partners have expressed a desire for simpler engagement and clearer incentives, which Akamai Partner Connect addresses by providing flexibility and support tailored to local needs [3]. - The program features initiatives like "Ask an Expert," allowing partners to access Akamai experts for faster resolutions and improved customer service [5]. - Feedback from partners highlights the program's potential to enhance service delivery, profitability, and collaboration, with positive remarks on its flexibility and economic incentives [5][7]. Group 3: Launch and Future Outlook - Akamai Partner Connect is set to launch globally in Q3 2025, aiming to strengthen partner relationships and drive growth through a more predictable financial rewards framework [7].