林杰：领克以高价值破局20万级市场，彰显中国品牌协同硬实力

Core Viewpoint - The launch of the Lynk & Co 10 EM-P marks a significant advancement in the "smart 2.0 era" for the brand, featuring high-end specifications such as standard four-wheel drive and the Thor chip, setting a new value standard for plug-in hybrid vehicles priced around 200,000 yuan [1][8]. Group 1: High Value Positioning - Lynk & Co aims to avoid low-quality price wars by focusing on high-value products, with a pricing strategy based on cost optimization through scale effects [3]. - The introduction of the Halo version of the 10 EM-P caters to users with different driving preferences, with 80% of orders for versions priced above 180,000 yuan, indicating strong consumer recognition of its high value [3]. Group 2: Brand Synergy - The company has defined distinct brand positioning: Zeekr focuses on the luxury market above 500,000 yuan, Lynk & Co targets the high-end new energy sector, and Galaxy aims at the mainstream market around 250,000 yuan [4]. - The 10 EM-P utilizes the CMA Evo platform, while other brands use different architectures, ensuring clear user segmentation [4]. Group 3: Collaborative Efforts - The LYNK FLyme Auto 2 smart cockpit, developed in collaboration with Meizu, enhances user interaction through AI and integrated functionalities, addressing previous usability issues [6]. - Lynk & Co is expanding its market presence by increasing the number of dealerships, particularly in lower-tier cities, with plans to add over 100 new locations in the second half of the year [6]. Group 4: Driving Experience and Perception - The 10 EM-P's intelligent four-wheel drive is designed for both performance and stability, ensuring better handling in various weather conditions [7]. - AI features enhance user experience, with improved voice recognition and responsiveness, making the vehicle's technology more intuitive compared to traditional systems [7]. Group 5: Market Response - To address concerns from existing users regarding pricing differences, Lynk & Co will offer continuous OTA upgrades and enhanced after-sales services to maintain customer satisfaction [8]. - The company remains committed to its high-end positioning and will not engage in price competition that undermines product value, focusing instead on sustainable pricing strategies [8].