SHEIN：推出品牌孵化扶持计划“SHEIN Xcelerator”

Core Insights - SHEIN has launched the "SHEIN Xcelerator" brand incubation and support program aimed at assisting both emerging and established brands globally in their development and increasing international brand recognition and influence [1][2] - The program is an evolution of SHEIN's previous initiative, SHEIN X, which has empowered thousands of designers since its inception in 2021 [1] - The SHEIN Xcelerator leverages SHEIN's strengths in brand building, extensive consumer reach, efficient fulfillment systems, and market demand insights to accelerate brand growth [1] Financial Performance - Since the testing phase began in August 2023, nearly 20 brands have joined the program, generating approximately 3 billion yuan in revenue [2] - Many brands have experienced exponential growth in their first year, with an average sales increase of 190% [2] - The brand Missguided is projected to achieve over 1.6 billion yuan in revenue within two years [2] Industry Impact - SHEIN aims to empower brands of all sizes to realize their global ambitions, which is expected to have a systemic impact on the industry [2] - The initiative supports creativity and aims to foster a more prosperous ecosystem for brands to thrive globally [2]