Wolters Kluwer unveils People of Progress: pushing boundaries in B2B branding

Core Insights - Wolters Kluwer has launched the "People of Progress" campaign, an AI-driven branding initiative aimed at enhancing brand recognition and showcasing the transformative power of its technology-led solutions [2][4] - The campaign emphasizes customer success stories, positioning Wolters Kluwer as a dynamic platform for progress across various industries [3][6] - The initiative reflects the company's commitment to sustained brand building as a driver of revenue and growth, integrating data-driven targeting with creativity and expert AI features [4][6] Company Overview - Wolters Kluwer is a global leader in information solutions, software, and services for professionals in sectors such as healthcare, tax and accounting, financial compliance, legal, and corporate performance [2][10] - The company reported annual revenues of €5.9 billion for 2024 and serves customers in over 180 countries, employing approximately 21,900 people [11] Campaign Details - The "People of Progress" campaign will run for over three years and includes various media assets such as video storytelling, digital placements, and immersive event activations [4][7] - The campaign's media strategy began with a test-and-learn approach in the U.S., utilizing paid channels like LinkedIn and programmatic advertising, with insights guiding its rollout [7] Strategic Partnerships - Wolters Kluwer has partnered with Stein and MassiveMusic to create a modern campaign and distinctive sound identity, centered around the Customer Progress Bar as a visual symbol of advancement [5]