Hop Valley Brewing and Oregon Athletics Announce the Launch of Dang Green IPA, the First Official Craft Beer for the Oregon Ducks

Core Insights - Hop Valley Brewing Co. has launched Dang Green IPA, the first officially licensed craft beer for the Oregon Ducks, in collaboration with Oregon Athletics and Tilray Brands, Inc. [1][3][4] Company Overview - Hop Valley Brewing Co. was founded in 2009 and is known for its innovative craft beers, reflecting the culture of Eugene, Oregon [9]. - Tilray Brands, Inc. is a global lifestyle and consumer packaged goods company with a diverse portfolio, including cannabis, beverages, and wellness products [10]. Product Details - Dang Green IPA is a 7.0% ABV India Pale Ale brewed with premium Cryo Hops®, designed to deliver a bold West Coast flavor [3][4]. - The beer features the official Oregon Ducks logo on its packaging, marking a historic collaboration in the craft beer industry [4][5]. Marketing and Distribution - The partnership includes in-venue signage, digital marketing campaigns, and activations at various Oregon Duck sports events [6]. - Dang Green IPA is available for purchase in stores and local pubs across Oregon, as well as at Autzen Stadium and other athletic venues [4][5]. Community Engagement - The collaboration aims to celebrate the passion of Ducks fans while supporting a local business, enhancing community ties [5][7].